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Manufactures sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profits by not holding the promotions.
Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?
Ans.
During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.
これが正解なのですが、今ひとつさっぱりしません。
本文ではプロモーションなしでも製造業者は利益を得られると言っていますが、この正解は最初に「プロモーションの間」と限定しているし、しかもこの正解だと利益を得られるのは小売業者のような感じがするのですが、いかがでしょうか？
ちなみに他の選択肢は、
a. The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.
b. For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.
c. For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.
e. If a manufacturer falls to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away them the manufacturer's product.
この問題はmba.comで購入したものですが、説明まではついていないのでてこずっております。お願いします。
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